Jesse JonesJesse Jones design

The 4A's Enlightened Agency Logos

Pier 59

Logo exploration
  • Pier 59
  • Logo Design


Pier 59 Studios began as a photo studio but has expanded their services to events, equipment rentals, and location services. Their branding had become inconsistent and unfocused, and they asked me to explore new logos and branding directions, including editing their name to just 'Pier' and 'P59' since their location was no longer the main value they offered.


I presented four unique directions: bold, classic, minimal, and abstract.


Although they loved some of the directions, once they estimated the costs involved in rebranding the company across all touch points they decided to shelve the project.


In this version I combined a bold slab serif with a thin sans serif. The terminal of the lowercase 'r' cleverly becomes the negative space inside the curve of the '5'. The design incorporates positive and negative (dropout) space, and transforms the words into a striking mark.

Pier 59 BoldPier 59 Bold Collateral


Pier 59 started by primarily servicing the Fashion Industry. This design focuses on that connection by using a classic serif font, again paired with a thin sans serif for contrast. The 9 drops down, unifying the two lines into one image. The result is a sophisticated and unique identity.

Pier 59 ClassicPier 59 Classic CollateralPier 59 Classic Collateral


This option abbreviates the name to just "Pier" in a custom hand-made font. The words are simplified and the letter forms reduced to only the lines they need. The logo can be easily paired with a thin sans serif to identify each aspect of the services offered.

Pier 59 RibbonPier 59 Classic Collateral


The last option was more abstract with the name reduced to just "P59". I liked the idea of the visual symmetry that could be created between a 'P' and a '9'. The result is a compact mark that is both recognizable and abstract.

P59 GlassP59 Deboss